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is an image agency.
The idea was born in 1993, and we’ve been around, in one form or another, since 1997.<\/p>\n
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August 24, 1993, 4:30 pm.<\/strong> Two photographers share a common ambition: to free their images from commercial constraints. Herv\u00e9 Merliac and his interlocutor share the creator’s frustration at the limited exploitation of his work. One dreams of personal reportage, the other wants to go beyond industrial and catalog photography. <\/p>\n Alyas<\/em> was born, a multi-faceted image agency project: a bank of prepared subjects, reportage production, catalog creation, postcard publishing and prints for collectors. A “box of images” aimed at all audiences, from private individuals to the media. <\/p>\n Saudi Arabia abruptly interrupts this trajectory. Jeddah, Parisian clients passed on to Herv\u00e9, then the distance that erased the projects. But it was there, in 1995, that a revolutionary idea was born: an online image bank. The first Kodak Photo CDs enabled digitization, CompuServe had already been offering an e-mail address since 1989, and the emerging World Wide Web opened up unprecedented prospects. <\/p>\n The return to France marked a renaissance. Alyas<\/em> becomes Kaleidos<\/em>, an association under the French law of 1901. Philippe Gu\u00e9ry, D\u00e9sir\u00e9e Sadek and Laurent Abad enrich the photographic collection. Multilingual management software classifies images, assigns serial numbers and manages captions and keywords. Classic books and slide plates make the rounds of the editorial offices. The first publications arrive. <\/p>\n Divorce, depression, illness. Personal trials relegated Kaleidos<\/em> to the background. Perpignan became his new port of call, and with it a different kind of photographic commitment: the Palestinian refugees of the Chatila camp, a twenty-minute walk from his family’s Beirut home. <\/p>\n Faced with disappointing reactions from publishers – “No one is interested in the lives of Palestinians”<\/em>, “The daily lives of refugees don’t sell”<\/em> – the decision was made to publish without an established publishing house. Fifteen years of work would result in two books. <\/p>\n Twenty exhibitions since 2000, magazine reports and commercial commissions keep the business going. Kaleidos<\/em> slumbers, awakened intermittently: reunion with Herv\u00e9, respective weddings, promises to feed the image bank, fine publication in Le Monde 2<\/em> on Ayahuasca.<\/p>\n Side projects, disappearance of Herv\u00e9, COVID, divorce, stroke, tumour. More than three years out of action, between relapses and remissions. Then the trigger. An urgency that instantly brings us back to 1993, face to face with Herv\u00e9 and their shared photographic dreams. <\/p>\n Today, Kaleidos<\/em> rises from its digital ashes. Thirty years after that first meeting, the image agency has rediscovered its original vocation: to give a voice to images, offering them every possible channel of expression. <\/p>\n The story continues.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Kaleidos – From words to imagesis an image agency.The idea was born in 1993, and we’ve been around, in one form or another, since 1997.-Thirty years of images and resilienceAugust 24, 1993, 4:30 pm. Two photographers share a common ambition: to free their images from commercial constraints. Herv\u00e9 Merliac and his interlocutor share the creator’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1900","page","type-page","status-publish","hentry"],"yoast_head":"\nThe detours of destiny<\/h2>\n
When life takes its course<\/h2>\n
Digital resurrection<\/h2>\n